UPDATE!!! I was just informed that my speaking time has been moved to 3 PM Friday, July 29 on track 3 in the Apollo room! These people do not seem to have it all together, so all I can say is to check the schedule and see what other changes they make.

The AdWords program is an advertising system used by Google. It is a pay-per-click system like may others but Google doesn't give it the attention to design that it deserves. Not only does Google take some liberties with the Terms of Service and what they allow and don't allow in the program, but also have several flaws in the logical design of the system. There are several loopholes in this system and they will be explained and demonstrated with proof of concepts for every example.

There is also an upcoming article on this topic.